United States Patent
11,263,686
Title
Method, Medium, and System for Generating Control Messages for Recommendations
Abstract
A network node associated with a retail store maintains personalized purchasing information identifying one or more products purchased by a customer. Each product is associated with one or more preference tags identifying a respective product category for the product, and indicating the customer's preference for products in that product category. Based on this information, the network node recommends products for the customer to purchase, and indicates those recommendations by controlling the customer's wireless device to visually indicate the location of the recommended products in the store.