United States Patent
11,488,191
Title
Providing Mined User Information to Suppliers for Generating Customized Bids
Abstract
Embodiments herein describe a reverse auction application which can collect and display bids for a product or service to a user. The reverse auction application can also gather information about the user such as user preferences, brand loyalty, user characteristics, and the like. This information is provided to suppliers when requesting bids. The suppliers can use this information to then generate customized bids for the user. That is, unlike typical reverse auctions where bidders only compete over price, the bidders can use the user information provided by the reverse auction application to add incentives, offer combination orders, or offer additional services in their bids, as well as determine an optimum price.
