Amidst the supermarket battlefield, Romeo’s Retail Group, a South Australian and New South Wales Retailer, has “survived and thrived” since opening its first convenience store three decades ago by paying close attention to the needs of its customers. At the heart of their success is the Romeo family’s passion for excelling and evolving to be the benchmark amongst independent supermarkets. Their latest move is to install 10 self checkout lanes to provide a short queue and frictionless checkout at the Group’s new metro store.
The family’s newest location is in Sydney’s bustling MLC Centre. Romeo’s IGA Martin Place caters to a growing population of office workers and city dwellers who demand premium goods. The large metro store surrounded by high rise offices is located inside a very busy shopping center that has a major train station built into. It was a necessity for this location to incorporate a reliable, high-performance front of store operation to swiftly handle a high volume of small basket transactions, while maintaining a very short queue at checkout for office workers who pick up ‘grab and go’ food such as sandwiches, salads and sushi, pre-prepared meals, produce, bakery items and other packaged goods.
"We’ve had an incredibly positive experience with our selection of Toshiba System 6 Self Checkout and the SmartRetail POS management software provided by WorldSmart. The self checkout lanes have not only allowed us to manage an extremely large volume of basket transactions, but our average time in queue is an amazingly brief 20 – 30 seconds at the self checkout area. On day one, our customers embraced the new technology, allowing us greater staff efficiency to assist customers in valuable in-aisle areas of the store.” - Joseph Romeo, Director, Romeo’s Retail Group