This industry report presents key findings and analysis from a study of over 135 food and grocery retail executives to gain insights into retailers’ outlook towards Unified Commerce as an enabler of key growth strategies, their capability maturity across digital, store, fulfillment, and customer service use-cases, and priorities for their next-generation Unified Commerce investments. Insights include:
• Improving competitiveness by strengthening your business model, driving new revenue
streams, and improving profitability
• Unifying digital and physical interactions to offer shoppers unmatched convenience and
a differentiated brand experience
• Improving your speed-to-market for new customer experience initiatives by experimenting,
innovating, and scaling new experiences quicker.
• Developing the roadmap or requirements for your next-generation Unified Commerce platform
