Grupo Éxito, the leading retail in Colombia, has been working on a Customer Experience Transformation strategy for over the last 5 years, with the two main objectives for the self-checkout strategy being:
- Increase user transactions
- Improve customer satisfaction
One of the main 'pains' for the customer is the waiting time in the line at the checkout. Today, approximately 80% of transactions are made with fewer than 4 products, which are completely viable for self-service.
− Camilo Gallego, Commercial Vice President, Grupo Exito
With Toshiba Global Commerce Solutions' Self Checkout solution, customers are the focus of adoption to achieve this digital transformation in stores.