ELERA™ Loyalty and Promotions
ELERA Loyalty and Promotions is a robust, high-performance microservice within the ELERA Commerce Platform that gives retailers of any size or segment the power to deploy a wide variety of offers for personalized, cohesive customer experiences across all different touchpoints.
- Manage reward points, including earning, accumulation, and maintenance
- Customize messages/promotions on receipts like barcodes, surveys, and contests
- Centralize administration from the enterprise with custom deployment at the store level
- Enable discounting through mix and match promotions, multi-discount, tiered basket, and more
- Simulate promotions before pushing to production and easily schedule deployments and updates
- Create loyalty-based eligibility and targeting with loyalty max redemption
ELERA Loyalty and Promotions serves as the "one version of the truth" for all real time, customer data required to communicate with the point-of-sale. Empowering retailers with data to understand your customers and deliver an intuitive and less technical path to creating, managing, and coordinating loyalty campaigns consistently across touchpoints.
Retailers should be able to fully and easily understand their customers to deliver robust, intuitive shopping experiences – no matter how quickly retail evolves. A self-enabled solution with modern architecture and a rich set of APIs, ELERA Loyalty and Promotions can empower business professionals, especially marketers, to create and manage promotions based on their customers’ interests.
Dynamically impact the customer journey based on purchase and redemption activity
Manage promotions and campaigns through a modern UI designed for the non-technical user
Employ a powerful and dedicated promotions engine for running any offers while handling promotion conflict resolution
Access a variety of deployment models to fit your business: cloud, controller, or terminal.