Toshiba Global Commerce Solutions was named the winner of a Bronze Stevie® Award in the Branded Content Campaign of the Year category in the 20th Annual American Business Awards® today.
The award recognized the company’s Accelerate with Purpose campaign for its achievement as a well-rounded integrated initiative in creative visual design, compelling message, and strong storytelling across a wide range of digital channels. The campaign acknowledged the sudden changes essential retailers faced due to the pandemic and the speed at which they had to transform shopping experiences much sooner than expected. Toshiba’s Accelerate with Purpose campaign focused on the underlying purpose that all retailers have: delivering the best, most engaging experiences possible for shoppers, and quickly. Toshiba’s purpose is to make that a reality by creating the opportunities that empower retailers to accelerate those experiences.
“It is undeniable that retail is essential; that fact was the foundation for this campaign, and we wanted to bring more awareness not just to what retailers and their technology can do, but why they are so passionate about creating those experiences,” said Fredrik Carlegren, VP of Marketing, Toshiba Global Commerce Solutions. “We are all shoppers with our own preferences, so we understand the difficult task retailers face. As a leading provider of retail technology, Toshiba is built upon the individual passions, knowledge, and purposes of our employees that put us in a unique position to help retailers satisfy customers by reimagining retail experiences and creating opportunities for them to adapt and accelerate new experiences in the future no matter what challenges arise.”
The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Thought Leader of the Year, and App of the Year, among others, including Toshiba for the Branded Content Campaign of the Year.
“We are so pleased that we will be able to stage our first ABA awards banquet since 2019 and to celebrate, in person, the achievements of such a diverse group of organizations and individuals,” said Maggie Miller, president of the Stevie Awards.
More than 230 professionals worldwide participated in the judging process to select this year’s Stevie Award winners. Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Monday, June 13.
Details about The American Business Awards and the list of 2022 Stevie winners are available at www.StevieAwards.com/ABA
About Toshiba Global Commerce Solutions
Toshiba Global Commerce Solutions is a global market share leader in retail store technology and retail’s first choice for unified commerce solutions. Together with a global team of dedicated business partners, we advance the future of retail with innovative commerce solutions that enhance customer engagement, transform the in-store experience, and accelerate digital transformation. To learn more, visit commerce.toshiba.com and engage with us on Twitter, LinkedIn, Facebook, Instagram and YouTube.
About the Stevie Awards
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com
