Innovative Hardware and Robust Services Empower Supermercados Laureles with Modernized Operations

Research Triangle Park, N.C. October 7, 2025 - Supermercados Laureles and Toshiba Global Commerce Solutions are partnering to enhance store operations and customer experiences for one of Colombia’s top grocery chains. Toshiba’s all-in-one point-of-sale (POS) solution, together with its expert and innovative installation and maintenance services, empowers Supermercados Laureles to achieve its goals and stay ahead in a competitive market.   

“Our goals for this project include giving customers innovative, efficient shopping experiences without slowing down our business. Toshiba’s all-in-one POS solution delivered exactly what we needed through a high-performing, adaptable POS that integrates seamlessly with our existing software. The smooth installation process and expert supporting maintenance services allow our stores and associates to operate with minimal disruption. Based on the project’s success, we look to continue strengthening our partnership with Toshiba for potential future advancements,” said Maria Aracelly Alzate Murillo, General Manager at Supermercados Laureles. 

Supermercados Laureles is based in Armenia, Quindío, a city that connects with several smaller towns where access to consistent retail technology support often presents a challenge. Toshiba’s local team of experts in Colombia delivered exceptional service and deep knowledge, providing comprehensive, hands-on guidance throughout the implementation. This ensured a smooth deployment and ongoing support.  

“The success of our partnership with Supermercados Laureles highlights the critical value of reliable, local expertise in delivering impactful retail technology solutions. As the best option for end-to-end retail hardware services—from pilot testing to installation—we ensure our customers receive exceptional support at every stage. Thanks to Toshiba’s regional presence and innovative approach, Supermercados Laureles is able to create a modern, engaging experience for their shoppers,” said Manuel Medecigo, VP Sales LATAM at Toshiba Global Commerce Solutions.” 

Toshiba business partner, Línea Datascan, was essential to the project's success, thanks to their strong local presence and technical expertise. From installing the software to pilot testing, their continuous support ensured seamless execution, highlighting the critical value of having knowledgeable, on-the-ground partners. The successful collaboration between Supermercados Laureles and Toshiba reflects a shared commitment to innovation and excellence through high-quality retail experiences, embracing new technologies, and adopting impactful solutions.