The technology retailers deploy to move toward the store of the future will include capabilities that reduce friction that can solve immediate business challenges in today’s COVID-19 impacted retail environment. Many brick-and-mortar retailers in the United States and abroad were forced to adapt to the uncertainty of nationwide closures. And those that didn’t fully close had to quickly adapt and change focus, priorities and investments to meet new rules and guidelines for operating, as well as new customer expectations for standards of safety and convenience. Ever since, retailers have navigated a new landscape of commerce and sought out effective ways to meet the still-evolving needs of retail consumers — a journey that highlights the ongoing relevance of retail technology that reduces friction.
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