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NRF Video Spotlight – Incisiv: Bridging the Retail Experience Gap

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Featuring:

Fredrik Carlegren, VP, Business Development, Toshiba Global Commerce Solutions

Giri Agarwal, Chief Strategy Officer, Incisiv

Retailers continue to balance two priorities that shape long term success. Strong customer experiences remain essential for loyalty and growth. Operational efficiency also plays a critical role in maintaining consistent service and controlling costs. Research shows the most effective retail strategies connect these two priorities rather than treating them as separate initiatives.

In this discussion, Carlegren and Agarwal explore how retailers can close the gap between customer experience and operational execution. Modern consumers expect seamless interactions supported through technology across every touchpoint. Disconnected systems and inconsistent labor execution can lead to friction in those experiences. A unified commerce approach helps retailers connect systems, employees, and customers through a more integrated technology foundation.

Key takeaways from this discussion:

  • Why leading retail strategies connect customer experience with operational efficiency
  • How disconnected systems can create friction across store and digital environments
  • The growing expectations of highly informed consumers
  • How unified commerce strategies connect technology, employees, and customer interactions

Watch the full discussion here to learn how retailers can align technology and operations to deliver stronger customer experiences.

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