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Patent

Gesture Based In-Store Product Feedback System

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United States Patent
11,107,091

Title
Gesture Based In-Store Product Feedback System

Abstract
As disclosed herein, an in-store feedback system permits shoppers to provide positive or negative feedback for a particular item using gestures or spoken language. To do so, the feedback system includes a gaze tracking module that identifies what product a shopper is currently focusing on. For example, a rack, which may contain multiple rows of shelves, is divided into a grid that includes a plurality of cells. By determining what cell the shopper is currently staring at, the gaze tracking system can identify a particular item by knowing which items are placed in which cell. The in-store feedback system may also include a gesture recognition system that identifies and decodes a gesture made by the shopper. For example, a thumbs up is positive feedback but a thumbs down is negative feedback. By recognizing the gesture, the gesture recognition system assigns positive or negative feedback to the item.

 

 

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