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South America Cinema Chain Names Toshiba Retail Technology Partner

Toshiba Global Commerce Solutions, a global market share leader for integrated in-store retail solutions, will soon bolster the user experience for Cines Unidos patrons throughout Venezuela.

Toshiba will upgrade the Cinema Chain’s retail technology by installing 230 T10 all-in-one point-of-sale (POS) systems within 188 Cines Unidos locations before summer.  Featuring innovative design, functionality and versatility, Toshiba’s recently-launched POS solution will enable Cines Unidos to perform fast and seamless transactions allowing movie fans to quickly return to enjoying a great cinema experience.

“Beyond choosing Toshiba for its best-in-class retail technology, Cines Unidos selected the technology innovator for its premium brand recognition and competitive pricing”, said Edgar Silva, Cines Unidos technology and services vice president.  “Cines Unidos additionally chose Toshiba for presenting the most complete technology solution encompassing hardware, software and round-the-clock support.”

“Toshiba is thrilled to become the technology partner of a company that has entertained Venezuelan movie enthusiasts for more than 70 years,” said Bill Campbell, Toshiba Global Commerce Solutions vice president, head of Americas.  “We are additionally excited about collaborating with the Cines Unidos team to better enable their associates to operate more efficiently while presenting their patrons with a superior customer experience.”

Toshiba channel partner, Jarl Consultores, was instrumental in facilitating the business agreement and bringing Toshiba point-of-sale solutions to the Venezuelan market.  Jarl Consultores demonstrated a deep understanding of Cines Unidos’ business and technology needs and will soon implement Toshiba’s POS systems in the initial two Cine Unidos locations.

About Cines Unidos
Cines Unidos is a pioneer of the Venezuela film industry and offers Venezuelans a unique entertainment experience in each of its 188 movie theaters located throughout the country. It is the company with the largest number of venues in Venezuela with more than 34,000 seats arranged in 23 complexes located in 10 cities in the country.

More than 70 years of uninterrupted work guarantee the pride and commitment of the company with Venezuela and with the National Cinema.

Social responsibility is a very important axis of the business. Through its program, “Unidos con la comunidad,” Cines Unidos offers the magical experience of cinema to children and young people in special condition and supports different institutions and grants scholarships to students of limited resources with high academic performance.

For more information about the company, visit the website, and follow their accounts on social networks: Twitter: @CinesUnidos, Instagram: @cinesunidosve and Facebook: Cines Unidos Oficial.  CINES UNIDOS ¡Much more than movies!


About Toshiba Global Commerce Solutions
Toshiba Global Commerce Solutions is a global market share leader in retail store technology and retail’s first choice for integrated in-store solutions. Together with a global team of dedicated business partners, we achieve brilliant commerce by advancing the future of retail with innovative commerce solutions that enhance customer engagement, transform the in-store experience, and accelerate digital transformation. To learn more, visit and engage with us on TwitterLinkedInFacebook and YouTube. #EmpoweringRetail


Media Contacts:
Toshiba Global Commerce Solutions, Inc.
Fredrik Carlegren
[email protected]

Rick Havacko
[email protected]

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