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Toshiba Streamlines Shopping Experience for Michigan Grocer

Value Center Boosts Customer Satisfaction and Store Revenues with Toshiba Self-Checkout Systems

Toshiba Global Commerce Solutions, a global market share leader for integrated in-store retail solutions, is enhancing the customer experience for Value Center grocery shoppers.

Value Center’s focus on customer experience has resulted in improved store revenues and operating efficiency for the Michigan grocer due to the deployment of Toshiba Self-Checkout Systems units at two store locations.  Providing shoppers with a convenient and frictionless option for completing their  purchases, Toshiba’s self-service solutions already account for a significant portion of Value Center’s transactions since being installed last September.

"Value Center Market is a premium grocer in south eastern Michigan with great employees who genuinely care about our customers,” Value Center Owner Ron Farida stated.  “Toshiba’s Self-Checkout System solutions have been very well received by our shoppers while significantly expediting their transactions.  Before integrating Toshiba’s self-service technology, we had a single express line, to expedite purchases, which accommodated  three or four customers at any one time.  With six Toshiba self-service systems, customers now complete their grocery purchase very quickly.”

Serving as Value Center’s express lanes, Toshiba’s self-checkout systems are also immensely popular with store patrons who desire a self-service option.  Toshiba self-checkout solutions further enable a more personal shopping journey while reducing checkout times by allowing Value Center customers more control and privacy at the point-of-purchase.

“We are excited about speeding up shopping trips for Value Center patrons via our self-checkout systems,” said Bill Campbell, Toshiba Global Commerce Solutions vice president, Head of Americas.  “Toshiba is constantly working with its clients to improve operational efficiency, enhance customer experiences and create a clear and compelling return on their investment.”

Toshiba business partner, Great Lakes Data Systems facilitated the agreement and technology integration.  Great Lakes Data Systems’ familiarity of Value Center’s retail framework and existing technology needs coupled with Toshiba’s best-in-class technology was instrumental in determining the installation’s success. 

About Value Center
Value Center Marketplace is a locally-owned family grocery store and market offering great values on the freshest high-quality foods and produce, with four locations throughout south eastern Michigan.
Value Center continually strives to offer the best produce and meats available, sourced straight from the local farmers at the Eastern Market. While at Value Center, shoppers understand they’re supporting local farmers and suppliers while sure the items they purchase are always fresh. Value Center places its best food forward every day.

About Toshiba Global Commerce Solutions
Toshiba Global Commerce Solutions is a global market share leader in retail store technology and retail’s first choice for integrated in-store solutions. Together with a global team of dedicated business partners, we achieve brilliant commerce by advancing the future of retail with innovative commerce solutions that enhance customer engagement, transform the in-store experience, and accelerate digital transformation. To learn more, visit and engage with us on TwitterLinkedInFacebook and YouTube. #EmpoweringRetail

Media Contact:
Rick Havacko
[email protected]

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