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Award & Recognition

Toshiba ELERA™ Commerce Platform Wins 2023 ‘Disruptors in Retail’ Globee® Award

2023 Golden Globee Disruptor logo

Toshiba Global Commerce Solutions’ ELERA™ Commerce Platform solution has been named the winner of the 3rd Annual 2023 Globee® Awards for Disruptors in retail.

“It is an honor to have ELERA distinguished by Globee® as a disruptor in the industry. Toshiba is a global market share leader in retail store technology, and we are committed to enhancing customer engagement and evolving the in-store experience,” says Fredrik Carlegren, Vice President of Marketing and Communications at Toshiba Global Commerce Solutions. “Our ELERA™ Commerce Platform is advancing the future of retail by providing a modular foundation for retailers to transform their businesses like never before.”

ELERA is changing how retailers do business and connect with consumers through unique solutions that address industry challenges. Retailers of all sizes are empowered to accelerate digital transformation through ELERA's offerings, allowing them to have complete control over their retail operation and engage with the shoppers at every touchpoint, making their shopping journey more informed, faster, and transparent. Some of ELERA’s benefits include: 

  • The freedom to self-enable and innovate is at the forefront of ELERA, with over 500 open APIs and 50 microservices to accelerate digital transformation and support the connected store experience in an agile, interconnected, and infinitely adaptable way. This gives retailers more control and customization over their retail technology. 

  • Frictionless shopping experiences are a priority for retailers, and ELERA Produce Recognition uses A.I. to increase accuracy and reduce the need to manually input codes to support loss prevention and create a more innovative and customer-friendly experience for shoppers. 

  • Biometric capabilities play a critical role for in-store shopping as consumers leave card or cash payments behind in pursuit of convenience. One example is the integration of PopPay into the ELERA ecosystem offers retailers numerous benefits such as faster transactions, reduced checkout stress, and more. 

Recognized globally, the Globee® Awards celebrate and acknowledge exceptional disruptors in every industry. The Disruptors category recognizes and celebrates organizations and individuals who have significantly contributed to driving disruptive innovation across various industries. It serves as a platform to honor those who have redefined norms, created new market opportunities, and revolutionized industries through their visionary thinking and innovative solutions.

About Toshiba Global Commerce Solutions
Toshiba Global Commerce Solutions empowers retail to thrive and prosper through a dynamic ecosystem of smarter, more agile solutions and services that enable retailers to resiliently evolve with generations of consumers and adapt to market conditions. Supported by a global organization of devoted employees and partners, retailers gain more visibility and control over operations, while enjoying the flexibility to build, scale, and transform retail experiences that anticipate and fulfill consumers’ ever-changing needs. Visit and engage with us on Twitter, LinkedIn, Instagram, and YouTube, to learn more.

About the Globee Awards
The Globee Awards present recognition in nine programs and competitions, including Globee® Awards for American Business, Globee® Business Awards, Globee® Awards for Customer Excellence, Globee® Awards for Cybersecurity, Globee® Awards for Disruptors, Golden Bridge Awards®, Globee® Awards for Information Technology, Globee® Awards for Leadership, and Globee® Awards for Women In Business. For more information on the Globee Awards, visit

Toshiba Global Commerce Solutions   
Elizabeth Romero   
Director, Corporate Communications   
[email protected]  

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