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NRF 2024: Toshiba Invites Guests to Transcend Ordinary Retail Experiences with an Immersion into the Latest Innovations

Toshiba Global Commerce Solutions, known for transforming retail operations and consumer experiences, will showcase its innovative solutions in booth (#3625) at the National Retail Federation's (NRF) Retail's Big Show on January 14 -16, 2024, at the Javits Center in New York. As the needs of modern consumers continue to rise and the competitive landscape becomes increasingly fierce, retailers must seize the opportunity to adopt cutting-edge solutions that meet current expectations and set the stage for future growth. A new Incisiv retail study to be revealed at NRF reports that an overwhelming 97% of respondents said that innovation is a critical component of their future growth strategy, with 65% believing that retail leadership is committed to investing in innovation.

This year, the company will invite retailers to look beyond existing limitations in an immersive, real-time shopping journey, demonstrating Toshiba’s investments in orchestrating innovative modular technologies. The Frictionless Experience in the booth will show how connected technologies like A.I., computer vision, biometric solutions, and more can work seamlessly to solve today’s retail challenges of operational efficiency and shopper experience. The immersive experience emphasizes the importance of empowering retailers to drive their journey and thrive in an era where adaptability is synonymous with survival.

At Toshiba Global Commerce Solutions, we are passionate about retail, and our investments lead to a future where retailers are empowered to address critical industry challenges like labor shortages, loss prevention, and inventory management while enhancing consumer experiences,” said Rance Poehler, President and CEO of Toshiba Global Commerce Solutions. “Our key bets are on A.I., computer vision, and other cutting-edge technologies driving digital transformation to enable retailers to hear, see, and sense the needs of their business and the shopper for brilliant commerce outcomes that enrich experiences inside and outside the store for retailers across the globe.”

The modular ELERA® Commerce Platform is the backbone of the immersive experience in this year’s booth and gives retailers complete control over how they transform their business. Retailers need agile solutions to strategically adopt innovative technologies that align with their business goals and consumer preferences. ELERA® software as a service (SaaS) makes solutions more affordable and innovation more accessible to retailers of all segments and sizes.

“The future is frictionless, and our immersive experience showcases the possibilities of these new technologies that are modular, composable and connected, and now accessible to retailers,” said Fredrik Carlegren, VP and Head of Marketing and Communication at Toshiba Global Commerce Solutions. “We leverage A.I-driven insights to better serve our retail customers’ priorities and accelerate the future of retail.”

Toshiba is a global leader in retail technology thanks to its ecosystem of dynamic capabilities fueled by a broad portfolio of end-to-end solutions that are unmatched in the industry. Many of the ELERA® solutions at NRF incorporate technology from Toshiba’s ecosystem of innovation partners to provide niche solutions that best serve the unique demands across retail segments. As part of the new ELERA® Security Suite, ELERA® Loss Prevention incorporates Qualcomm® System-on-Chip (SoC) technology that empowers retailers to minimize shrink while providing consumers with enhanced checkout experiences and reduced friction. ELERA® Security Suite also includes ELERA® Produce Recognition, featuring advanced computer vision integrated with Intel technology to increase scanning accuracy at self-checkout and reduce the need to enter codes for a faster and friendlier consumer experience. As interest in non-traditional payments grows, Toshiba’s Vision Kiosk accepts biometric loyalty and payments, powered by PopID.

As part of its commitment to the industry, Toshiba Global Commerce Solutions is also sponsoring and hosting a range of additional activities throughout the show:

  • NRF Foundation Student Program, Technology Track (Friday, January 12, 2024 | 1:00 p.m. – 4:00 p.m.) The NRF Foundation Student Program draws 1,000 students and 100 educators from 120+ colleges and universities to educate, inspire, and motivate students to pursue careers in the industry.
  • RetailROI SuperSaturday Event (Saturday, January 13, 2024 | 8:00 a.m. – 2:00 p.m.) RetailROI SuperSaturday features retail’s most prominent thinkers for revealing discussions on retail security and how C-level executives can foster innovative environments. Proceeds generated benefit the Retail Orphan Initiative.
  • Incisiv Speakeasy (Saturday, January 13, 2024 | 6 p.m. start) Toshiba is sponsoring an exclusive panel and dinner for retailers featuring new research jointly conducted by Incisiv and Toshiba. Attendees will receive an in-depth look at consumer data and insights driving innovative technology and retail solutions in the future. Register here.
  • Rock & Roll Underground (Monday, January 15, 2024 | Time 8:30 p.m., music starts at 9 p.m.) Toshiba is a major sponsor for the annual Incisiv Rock & Roll Underground, which brings together musicians from companies across retail for a night of live music and fun. Retailers register here.

About Toshiba Global Commerce Solutions:
Toshiba Global Commerce Solutions empowers retail to thrive and prosper through a dynamic ecosystem of smarter, more agile solutions and services that enable retailers to resiliently evolve with generations of consumers and adapt to market conditions. Supported by a global organization of devoted employees and partners, retailers gain more visibility and control over operations while enjoying the flexibility to build, scale, and transform retail experiences that anticipate and fulfill consumers’ ever-changing needs. Visit and engage with us on X, formerly known as Twitter, Facebook, LinkedIn, Instagram, and YouTube, to learn more.

Toshiba Global Commerce Solutions is a wholly owned subsidiary of Toshiba Tec Corporation, which is traded on the Tokyo Stock Exchange.

Toshiba Global Commerce Solutions
Elizabeth Romero
Director, Corporate Communications
[email protected]

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